Make it clear.
Simpler navigation, more useful pages, and an obvious next step. Help people find what they came for.
INDEPENDENT WEB DESIGN & DEVELOPMENT
Good businesses.
Better websites.*
*A fresh perspective.
A thoughtful second edition.
You’ve built something good. Let’s give it the website it deserves.
We redesign established websites to make them clearer, easier to use, and ready for what’s next.
See the workA little bookshop.
A world to discover.
Explore the live concept (opens in a new tab)
EXPLORE THE WORKING DEMO
Margin House
An independent bookshop, imagined.
An original concept for a fictional independent bookshop. Expressive typography and illustrated covers bring its personality to life, while a searchable collection and a saved reading list make discovery easy.
01 Search & filter books
02 Build a reading list
03 Explore the shop’s story
Original concept for a fictional business. Book titles and authors are invented for this demonstration. No client relationship or performance results are claimed.
Keep what matters.
Make the rest better.
A redesign should build on the value your business already has. We start with your content, your customers, and what they need to do — then shape the site around them.
Make it feel right.
Thoughtful typography, layout, and visual direction that reflect the quality of the business behind the site.
Make it work.
A responsive build, usable forms, and a considered launch plan — including the content and URLs that need to carry over.
A clear path
to your next edition.
Start with a conversation.
Agree the scope before the build.
- 01 / UNDERSTAND
Find the opportunity.
We look at the current site, hear what’s getting in the way, and agree what a successful redesign needs to do.
- 02 / DESIGN
Make it tangible.
Explore the visual direction and key pages in a working preview, with room for your feedback before moving ahead.
- 03 / BUILD & LAUNCH
Bring it together.
Build the agreed site, check it across screen sizes, plan the migration, and hand over something you can own.
A SMALL STUDIO. A DIRECT CONVERSATION.
Hi, I’m David.
I’m building Second Edition around a simple idea: an established business shouldn’t have to start from scratch to have a better website.
I’m your direct point of contact, from the first conversation through the redesign. We’ll agree a focused scope, keep the process visible, and make the decisions together.
Built a good business?
Let’s show it.
Tell me a little about your site and what you’d like to improve.